Designing a Brew Pub: What to Include for a Memorable Experience

Brew pubs are more than just places to grab a pint — they’re immersive experiences that blend craft, community, and culture. Whether you're envisioning a cozy neighborhood spot or a bold industrial taproom, thoughtful design is key to creating a space that draws people in and keeps them coming back. 

Here’s what to consider when creating a new brew pub location:

A Functional and Flexible Floor Plan

A successful brew pub balances form and function. The layout should support both brewing operations and customer flow.

• Zoning: Separate brewing, dining, and bar areas while maintaining visual connection.

• Open Concept: Let guests see the brewing process — it adds authenticity and intrigue.

• Adaptability: Include flexible seating arrangements for events, live music, or private parties.

The Heart of the Space: The Bar

The bar is often the focal point of a brew pub. Make it count.

• Design: Use reclaimed wood, metal, or stone for a rustic or industrial vibe.

• Functionality: Ensure ample space for taps, glassware, and staff movement.

• Display: Showcase your tap list with digital boards or hand-lettered chalk menus.

Brewing Equipment as a Design Feature

Don’t hide the tanks — highlight them.

• Visibility: Place fermenters and kettles behind glass or in open view.

• Lighting: Use spotlighting to make the equipment shine, especially at night.

• Integration: Match the aesthetic of the brewing gear with the overall interior style.

Atmosphere and Ambiance

The vibe of your brew pub sets the tone for the customer experience.

• Lighting: Use warm, dimmable lighting for a cozy feel, or industrial fixtures for a modern edge.

• Materials: Combine raw materials like brick, concrete, and wood for texture and warmth.

• Sound: Consider acoustics — add sound-absorbing panels or soft furnishings to reduce echo.

Branding and Storytelling

Your design should reflect your brand’s identity and story.

• Murals and Art: Commission local artists to create custom pieces.

• Signage: Use consistent fonts, colors, and logos throughout the space.

• Merch Display: Dedicate a stylish corner for branded merchandise and take-home brews.

Outdoor Space (If Possible)

An outdoor patio or beer garden can be a major draw.

• Seating: Include communal tables, fire pits, or lounge areas.

• Landscaping: Use planters, string lights, and natural elements to create a welcoming environment.

• Weather-Proofing: Consider retractable awnings, heaters, or shade sails.

Sustainability and Efficiency

Eco-conscious design is not only trendy — it’s responsible.

• Materials: Use reclaimed or locally sourced materials.

• Energy: Incorporate LED lighting, solar panels, or energy-efficient brewing systems.

• Water: Install low-flow fixtures and consider water reclamation systems for brewing.

Accessibility and Inclusivity

Design for everyone.

• ADA Compliance: Ensure entrances, restrooms, and seating areas are accessible.

• Inclusive Design: Offer a variety of seating types and quiet zones for different needs.

• Family-Friendly Options: Consider a kids’ menu, games, or a family seating area.

Final Thoughts

Designing a brew pub is about more than aesthetics — it’s about creating a space that tells a story, supports your brand, and invites people to linger. Whether you're starting from scratch or renovating an existing space, keeping these elements in mind will help you craft a brew pub that’s both beautiful and functional. Contact Watkins Architect for ideas on making your brew pub the hottest spot to be!